Online Business Advertising: How to Get Your Small Business Noticed on the Web

Today, one of the most effective forms of small business advertising is e marketing, the process of promoting your business online. In the past, launching an advertising campaign would often be very expensive and could be intimidating for the small business owner. Trying to compete in tough markets was near impossible for those who simply didn’t have the ability to run massive advertising campaigns.

Online business advertising provides an alternative. Don’t strain your budget by relying only on traditional forms of advertising, but join the increasing number of small businesses that are turning their attention to web marketing.

Online business advertising offers the medium to small business owner many cost-effective strategies for promoting their business to either a local, regional, or global customer base. Whatever your goals are, the internet can help you achieve them!

So, the question is, what are my options? What are the different types of online business advertising methods that are available? And which ones do I want to focus on?

Well, to start, let me provide you with a quick overview of some of the most popular online business advertising strategies and their associated costs. Listed below are some of the best ones:

Social Media Marketing: Using social media platforms such as Facebook, Twitter and YouTube for the purpose of attracting attention to your business’s product or service. The top benefits of social media marketing include its accessibility to the small business owner due to its generally inexpensive nature, as well as the concept of your business message spreading potentially from user to user, rather than straight from your company.

Google AdWords: Google AdWords is a pay per click program in which a company places advertisements on specific keywords related to their product or service. The advertisement will show up in the Google search results and every time someone clicks on your advertisement, you will pay Google a set fee. The benefit of using Google AdWords is that is generates instant traffic to your website. To make it cost-efficient, you simply track how well each of your keywords is doing, eliminate your ads on the duds, and increase your ads on the ones resulting in conversions (buyer transactions). You can track your keywords using a program such as Google Analytics.

Article Marketing: Article marketing is the process by which your write an article related to your small business and then submit it to article directories on the internet. Once your article has been published to a directory, people with websites and blogs can take your article from the directories and post it on their sites. Every article you write will include a backlink to your site, so basically it’s free advertising for you!

Search Engine Optimization Positioning: This is simply the process of increasing your website traffic by ranking high in the search results for a given search engine. Naturally, the sites that get the most traffic are usually the ones that are listed on the top page or two of the search results. The search engines determine your position based on the value of your site’s content, as well as the amount of links for your website across the web. With the right strategies, you can increase your ranking and your traffic!

As you can see, there are many options available when it comes to online business advertising. Explore the various methods and try to determine which ones are best for your small business. Don’t wear yourself thin, but stay focused, and with the right strategy, you too can get your small business noticed on the web!

How Putting Your Business on the Map Helps You Succeed?

Small businesses can gain a lot of success provided that their owners are not afraid to take risks and are able use every resource available to them to the fullest extent. Of course there is the possibility that you are already using all the options available to you in which case you should get accustomed to the rule of marketing small business: there are always more options. Whether by improving your product or by improving your service, you can make sure that your business enjoys a greater cash flow and that people are more aware of what you are offering them.

The first but vital step of marketing small business is to open a website. The website should be innovative and attractive while at the same time being professional and concise. Getting listed with popular search engines means that people can find you on the internet more easily and this is an essential part of your online campaign. You could also advertise online, draft press releases, take part in blogs and forum discussions so that potential customers can interact with you personally. This is an extremely successful business strategy as you are marketing to the most important part of your business–the customer. While marketing small business, it is likely that your funds are limited so it needs to be used in the most efficient manner possible. Seeking the expertise of professionals will give you the highest return for your investment and their marketing strategies will also help you to portray your message.

As most professionals will advise you, other marketing strategies include email campaigning and SEO. Such a marketing strategy exposes your business to a lot more customers and also improves your online popularity.

Differentiating your product in some way is also a great marketing strategy. It will show customers what they have to gain by coming to you. You can make your premises more attractive and even subtle changes in service will attract consumers to your business.

Your marketing campaign needs to be well thought out since you need to target your potential customers to ensure efficient allocation of funds. Finding one’s target audience is difficult and finding means to appeal to them can be really challenging. Business mentors offer various strategies regarding the time, place and manner of your advertising; this way you can account for more factors and can approach potential customers with more confidence.

Confidence is one of the most essential things that can be gained from a sound business strategy. Small businesses can learn to be more aggressive in the market, promoting creative ideas and strategies and reaping the reward for educative thinking.

Common Cents When Financing Your Small Business

“The Best Advice is always free”

Starting a small business requires bucket loads of wisdom. Financial wisdom offered through various media is not always inherently beneficial to the reader and their business.

The foundations for financial excellence are elementary and logical; here is a new perspective on financial insight to starting your small business. Making use of purely scenario planning this illustrated scenario would be a recommendation for all businesses that you intend financing.

The average cost of setting up a franchise and small business in U.S.A. is currently in the $300,000.00 to $ 474 000.00 marks, a sizeable sum taking into consideration the prevailing economic climate and business confidence levels.

Loans or Finance

In order to stimulate the economy, banks are eager to finance new business as this has a long-term stimulus on the economy and contributes to job and wealth creation.

Most individuals do not have the entire capital amount available to finance their new venture and financing becomes the preferred and logical route to market.
Taking into consideration the average price of a new franchise $474 000.00, the average cash portion of financing that particular business would be $ 153 000.00 which includes the initial, cash joining or franchise fee.

This would equate to a financing portion of $321 000.00 or 68% of the initial set-up cost of the business.

From a personal and statistical point of view, the gearing or debt ratio is too high and the minimum recommended debt ratio should never exceed 50%.

Why is gearing so important?

It is nerve-wracking and soul-destroying to build a business for you only to allocate the major share of your income and profits to servicing a loan and the commensurate interest payments. The strain on the cash flow and reserve funds is too great, and the business rapidly becomes a financial risk to the entrepreneur and the banks concerned.

“The Free Advice”

Total Cost

  1. When using the above figures as our reference and benchmark, if the inclusive cost of the business is $474 000.00.
  2. It would be prudent to assume that if shares were offered at $1.00 per share then the business would have 474 000 shares on offer.

Share Distribution

  1. Taking my advice of a 50% gearing or financing ratio, the business when financed by the entrepreneur would allocate to the entrepreneur, 50%(237 000 shares) of the shares currently on offer (The portion he/she has paid cash for)
  2. The remaining 50% of shares on offer would be the right and technical ownership of the banks or financing institution.

The Thinking Motivating This Strategy

  1. As the entrepreneur pays off the loan, their ownership or share-holding increases exponentially.
  2. Goals are easy to set, time and financing permitting the entrepreneur sees his/her goal of 100% ownership as achievable and desirable.
  3. When the bank is essentially a partner in your business the relationship changes, the entrepreneur can take the banks perspective into consideration as they are a valuable share-holder, the logic of having a “you” and “me” approach becomes a “we” approach to the business.
  4. Any extra funds available will inherently go toward servicing the loan on the business.

The Ultimate Lesson

That our thinking and approach has changed, it is a recommendation that one ignore financing by financial institutions and approach friends, acquaintances, and family to finance your business using this share-holding approach. The entrepreneur develops a fiscal policy that is easy to equate and calculate, profit distribution is just as equitable, and the entrepreneur has a clearer indication of the status of the business free of financing and interest costs and charges.